There are plenty of things you can do to your actual website to improve your search rankings (See Article: “The Best 2019 SEO Checklist, Ever!), there are also a number of things you can do outside of your website, to also help you improve your rankings. Below, is a compiled list:
If you have not had the chance to look at the article I posted recently on how to optimize your website, please see above, otherwise, check out the following for ways to improve your website outside of, your actual website:
1. Set-up Search Console (Webmaster Tools) Account
Google Search Console gives you insights into which keywords are popular on your site, what web pages have been indexed, and a list of external & internal links, and more.
2. Submit to Google Local Listing
Submit your site’s local listing on Google My Business, to boost your local SEO and improve your site’s visibility.
3. Create Social Brand Pages To Boost Ranking
Get more organic search traffic and rank well in SERPs, by creating a profile for your business on popular social channels such as Facebook, Twitter & Google+
4. Use Google’s Disavow Tool To Improve Ranking
Google’s Disavow Tool helps you to remove spammy & unnatural links from your site, thereby improving your site’s ranking on search engine.
5. Use Social Bookmarking To Boost Page Rank
Social bookmarking is an excellent way through which you can generate quality backlinks and get more targeted traffic to your site.
6. Use Link Baiting To Get More Inbound Links
Link baiting is all about encouraging people to link to your site by producing quality, useful & informative content.
7. Use Google Business Reviews
Google loves displaying reviews in search results. Also, positive reviews of your brand increase user trust, resulting in higher CTRs & conversions.
8. Do Forum Posting To Increase Brand Awareness
Posting on web forums helps you to generate high-quality backlinks and bring in more traffic to your site.
9. Use Facebook Ads
Facebook Ads Keyword Tool is a great way to research and find long-tail keywords that are frequently used by users.
10. Use Google Adwords & PPC Ad Campaigns
Investing in PPC and Adwords helps you to get the best combination of title and description, thereby increasing your click-through-rate and resulting in more traffic & conversion.
11. Check & Review Google Analytics Account
Regular reviewing of your Google Analytics Account will give you an insight into which SEO techniques are working and which are not. In other words, it offers an in-depth analytical insight into your website’s traffic and performance. For more insights you may refer to this detailed Google Analytics Guide.
12. Exclude Internal Traffic From Google Analytics
To get an accurate data of your site’s performance, it is important that you exclude Internal IP addresses from Google Analytics.
13. Use Google Keyword Planner To Find Untapped Keywords
Keyword Planner Tool provides you with all the necessary information needed to conduct keyword research.
14. Domain Age Is More Important For Backlinks
An established (older) Domain earns a significant level of trust from Google than a newer domain. However, it’s not extremely essential for better ranking on search engines. Therefore, having a new domain is not such a major concern, as at some point it will become more established and older. Having a long established domain name is mainly beneficial in getting backlinks. You can read more on domain age here.
15. Create Infographics To Generate Backlinks
Infographics are one of the most popular methods to increase your site’s traffic with quality content, and to procure high-quality authority links. Here’s what you can do to create infographics that generate valuable backlinks.
16. Enhance Your Outreach Strategy
A good Outreach strategy is one of the most effective ways of enhancing your SEO. Not only does it help you to get better & relevant links from quality sites, but it also helps you to develop strong connections with influential bloggers.
17. Effective Use Of Guest Blogging
Guest blogging helps you to boost your site’s organic search ranking, by improving your site’s visibility on search engines.
18. Be Active On Quora To Improve Ranking
Respond to questions on Quora and if there is a specific article on your site that helps reinforce your answer, you can link to it.
19. Look for Broken Link Opportunities
Search for broken links on relevant websites and point out any existing ones to the website owner. Then, ask them if they want to replace it with a link to your related article, so you can get a quality backlink. You can read more about how to generate high-quality backlinks here.
20. Search For Broken Link Building Opportunities On Wikipedia
Look for broken links on the relevant Wikipedia pages and replace them with yours. Getting a backlink from Wikipedia is very good for improving your website’s search engine visibility.
21. Competitor link profile analysis
Review important link metrics of your website and that of competitors with the help of Moz Open site Explorer . It shows you important data, such as page authority, domain authority, backlinks, anchor text etc, through which you can understand your competitors link building strategy.
22. Set-up An RSS Feed For Your Blog
It makes it easier for others to promote & share your content and then provide attribution links back to your website, resulting in more traffic & brand awareness. Here is some further reading reference on Setting up An RSS Feed For Your Blog
23. Avoid Downtime By Choosing Reliable Host
The right hosting can make all the difference between success & failure of your website. Thus, it is important that you select an appropriate web host to avoid unwanted problems. Choose a suitable web host depending on your requirements – the host reviews at WHSR is a good place to start. Some other popular options include Bigrock | Bluehost | Hostgator